This post will take into consideration three varied kinds of media and how they have adjusted to the digital era we now live in, whether by switching means or completely revolutionising their structure.
In terms of the evolution of media through ages, the one participant that has been around for the longest time is possibly the written word: from the first cases of printing to digital news presently, it is a great example of evolution of media. The latest improvement in this industry regards the publishing sphere, as digital formats for books are growing in popularity due to their practicality and ease of storage and transport: for someone going on holiday, or on their commute, it will be much easier to carry one device that contains numerous books, instead of three or four volumes. Figures in the pertinent field, like Raffaello Avanzini, are well aware of this phenomenon, but there is still a considerable portion of people who prefer the feel of paper.
One among the primary players in the evolution of mass media has definitely been the television industry: only ten years back, it would have been normal to turn on a television at a certain time and wait for one’s favourite programme to come on, watching through regular advertisement breaks. Today, for the younger generations, this means of consuming media may seem fully outdated, as most young adults retrieve their content at any time from any device with a steady internet connectivity. While platforms that are completely based online are quite popular, classic media outlet have also expanded into the internet domain, with pursuing figures in the industry such as Alex Mahon definitely admiring the capacity of this new format. The introduction of streaming platforms that allow viewers to consume content at whatever time is insightful is maybe one of the milestones in media evolution right now.
In the history of traditional media, listening to music is sometimes overlooked; even so, it has been a constant pastime for generations, and there have always been folks appreciating the numerous music genres across eras. Even so, the music itself has not been the only thing to grow over time: the way it is consumed has transformed considerably, too. While for most of the previous century people would listen to a specific recording at a time, whether on a vinyl or on an mp3 player, nowadays it is much more common for listeners to go for playlists on online platforms, a tremendous change in the timeline of media technology: this indicates that men and women are trusting said platforms to recommend music they may like based on their previous listens, and may come across new artists without having to buy their complete album. People who are involved in the music market sector, like Vincent Bolloré, are likely to be aware of the potential of this new way of listening to music and how it will alter the entire market associated with it.